No relationship, no deal. The human side of ABM.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting. 

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Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the previous episode.